Levi’s Watches – Bold Watches And Modern Edged StylingPublished: June 6th, 2009
In 1873, Bavarian immigrant Levi Strauss set up shop in San Francisco with an eye toward serving the area’s burgeoning population of gold miners and pioneers. His goal was to provide work clothes that were equal to the tasks faced by these hardy newcomers, and his line was known even then for the rugged durability of his brown, multi-pocketed overalls that lent themselves to the arduous task of mining and settling a new area.
Strauss gained additional fame – and an added edge over his competition – by earning a patent for his copper grommets, sued to reinforce the pockets of his trousers and overalls.
The name Levi’s broke new territory again in the early 20th century with its introduction of women’s sportswear, a wholly new concept in that era of limited women’s rights.
Since then, the company has continued to expand its brand with the introduction of an ever evolving line of sports and casual wear, as well as accessories like its popular watches.
In each of its timepieces, Levi’s strives to incorporate its core values of originality, integrity, and courage. With bold line and simple adornments, these watches offer no-nonsense design with flourishes of sophistication and flair that keep them on the very edge of fashion evolution.
In addition to watches geared for the men’s and ladies’ markets, Levi’s also offers unisex styles, like many of those comprising its core collection.
Leather, stainless steel, and fabric straps pair perfectly with bold watch faces and modern-edged styling, some offering a nod to American West details, including the denim for which the company is so well known.
Our favourite Levi watches to buy include: